Lumire Ice Cream
The Brand
Lumire was born from the belief that ice cream can be both indulgent and responsible. Created as a cleaner, more sustainable alternative to conventional ice cream, the brand celebrates the authentic flavors while partnering directly with local coconut and fruit farmers to ensure quality ingredients and support local communities.
Process
We translated these values into a bright, tropical packaging system that feels fresh, optimistic, and unmistakably Indonesian. Bold colors and simple patterns create a vibrant shelf presence, while raw, hand-drawn illustrations add warmth, authenticity, and a human touch, making the brand feel approachable while staying true to its honest, natural roots.
Result
The name Lumire combines lumayan, something worthwhile, with mire, the French word for "mirror," reflecting the brand's commitment to honesty, transparency, and products made without unnecessary additives.
